Designing for Full Immersion.
Since joining Sandbox VR in 2023, I’ve led design across the full product experience — from booking and check-in to in-store operations, and every moment before the headset goes on and after it comes off.
The context
Sandbox VR is location-based VR entertainment — guests book group experiences, come into the venue, suit up, and step into a shared virtual world. When I joined, the design foundation was basically a mood board. Four brand colours, some glamour shots of a concept store. Nothing systematic, nothing reusable.
As the sole designer, I've shipped across every part of the product — from the primitives that underpin every UI element, to guest-facing flows that run in venues worldwide.
Design System
Full button component library — all states, sizes, and colour variants
Built the full Sandbox VR design system from a blank Figma file — primitive tokens, semantic tokens, iconography, and a component library that spans the booking funnel, in-store hardware, and admin tooling. 130+ product tickets shipped using system components. When Netflix House launched, devs pulled the admin panel straight from the system and shipped with almost no design input.
Mobile Check-in
The first screen — one question that branches the entire flow
Every guest used to check in on a shared iPad kiosk. A group of 25 took roughly 22 minutes. We moved the whole thing to guests' own phones — a mobile web app they access by scanning a QR code. 5 steps from unchecked to fully ready. Groups of 25 now clear check-in in under 2 minutes.
Silica
Details coming soon.