Sandbox VR — Designing for Full Immersion.
Since joining Sandbox VR in 2023, I led design across the full product suite — building the design system, streamlining store operations, and designing the software that powers sessions across locations globally. Along the way, I partnered with Netflix on VR experiences for major titles including Squid Game, Stranger Things and Rebel Moon as well as supporting the launch of Netflix House.
The context
Sandbox VR is location-based VR entertainment — guests book group experiences, come to the store, suit up, and step into a shared virtual world. When I joined, design was pretty backseat, with a focus on build fast, figure UX/UI out later.
Design System
Full button component library — all states, sizes, and colour variants
Built the full Sandbox VR design system from a blank Figma file — primitive tokens, semantic tokens, iconography, and a component library that spans the booking funnel, in-store hardware, and admin tooling. 130+ product tickets shipped using system components. When Netflix House launched, devs pulled the admin panel straight from the system and shipped with almost no design input.
Mobile Check-in
The kiosks – one of the biggest time sinks for guests and store staff alike
Previously, every guest had to check in on a shared iPad kiosk, meaning a group of 25 could take up to 50 minutes to check in. We moved the whole process to guests' own devices — a mobile web app accessed by scanning a QR code or by email link. Groups of 25 now clear check-in in under 2 minutes for the whole group.
Silica
The modular staff-facing platform that replaced a crash-prone legacy system and now runs every operation in every Sandbox VR store worldwide — from session management and troubleshooting, to post-experience video.