EVENING STANDARD INSIDER
Branding, creative direction, strategy, UI Design, videography
Software used: Sketch, Adobe CC, Principle
I was approached by members of senior editorial staff to create the visuals for a brand new luxury lifestyle platform for the Evening Standard – Insider.
Over the course of six months, I created the entire brand from the ground up, designing the logo, UX & UI of the site, as well as the image processing technique seen across the all website, social and print products.
Role: Lead designer and creative director
Designed entire site and brand
Created image processing concept based on a content-leading-colour approach
Worked alongside senior stakeholders to help shape and direct the site structure and content
Created logo, based on my own handwriting
Communicated using HTML and CSS terminology alongside developers to ensure they understood requirements for the designs during the building phase
Designed look and feel of social content and trained and supervised social media team in the execution of it
Directed video team’s creation of Insider content, creating animated prototypes to communicate clearly in terms of timing, speed and typographic hierarchy
Project length: Six months