Electronic sports league

Branding, typographic design

A rebrand of eSports brand ESL (Electronic Sports League). Due to ESL's bilingual audience – mainly English and Korean speakers – articles were created in both languages. I created a typeface (available for free here), as well as a keycap for a mechanical keyboard to be given away at ESL events alongside eblasts, articles and a "match-up" book to help newcomers understand eSports, specifically focused around Starcraft II.